Sergio is a highly experienced professional with close to 30 years in the Information and Communications Technology (ICT) industry, where he has developed a strong reputation for his business acumen, customer focus, and ability to deliver consistent results. His career spans both entrepreneurial ventures and senior corporate roles, giving him a unique perspective on the technology landscape.

Before relocating to Australia, Sergio successfully owned and managed a technology business in South Africa. This experience not only gave him a deep understanding of the operational and financial challenges facing small-to-medium enterprises but also taught him the importance of building enduring customer relationships and delivering measurable value.

On moving to Australia, Sergio joined Fluke Networks as a Business Development Manager based in Sydney. Over more than a decade with the company, he played a pivotal role in growing the business across the country, forging partnerships with key stakeholders, and establishing long-term growth strategies. His ability to combine strategic insight with hands-on execution allowed him to consistently exceed expectations while positioning Fluke Networks as a trusted leader in the Australian market.

In 2012, Sergio co-founded PlexNet Pty Ltd with Dom, establishing a solutions-driven business focused on addressing customer challenges rather than simply selling products.

In 2020, drawing on his wealth of industry knowledge, Sergio co-founded TDS with Dom. The vision was clear: to build a niche distribution company that goes beyond traditional product supply and focuses instead on delivering true value-added support. Under Sergio’s leadership, TDS has developed a reputation for its integrity, solution-driven approach, and partner-first mindset.

Sergio’s professional philosophy centres on providing solutions tailored to each customer’s specific needs, rather than simply pushing products to meet sales quotas. This insistence on doing what is right for the customer has become a hallmark of his career. He strongly believes that success in distribution comes from trust, transparency, and delivering the right outcomes — values he instils across the TDS team.

His combined experience as both a business owner and corporate leader gives him a deep appreciation of the complexities faced by partners in a fast-changing industry. He understands the pressure of sustaining growth while balancing operational demands, and he uses this insight to help partners achieve year-on-year growth while strengthening long-term customer relationships.

With his proven sales expertise, entrepreneurial background, and unwavering commitment to customer success, Sergio brings invaluable leadership and perspective to TDS. He continues to drive the company’s vision of enabling partners with the right solutions, fostering growth, and supporting the ICT community with professionalism and integrity.